Just the ticket for early birds

4 March 2012, Press Releases

Sales have already taken off for this year's Lincolnshire Show, after tickets went on sale three months earlier than usual.

Tickets are not usually available in outlets until April, but organisers opened this year's online bookings at the end of January, and are already reporting good interest.

Billed as Lincolnshire's big day out, the Lincolnshire Show is organised by the Lincolnshire Agricultural Society to boost awareness of countryside matters, and the vital role that agriculture plays in the local economy.

One of the few county shows to remain true to its heritage, each year it attracts around 60,000 visitors, as well as some 600 exhibitors.

Clydesdale Bank and Duckworth's Land Rover are once again major sponsors for the Show, which will take place on Wednesday 20th and Thursday 21st June 2012. Full plans will be unveiled soon, but organisers say this year's line up promises to appeal to all tastes and ages.

It includes world-class jousting from the Knights of the Damned, a qualifier heat for the Kennel Club's Scruffts mixed breed dog show; top level show-jumping and a host of shopping opportunities.

And reflecting the agricultural heart to the Show, this year's events will include the ever popular pig racing; the spectacular Grand Parade of the best of the county's livestock and the vintage to modern day agricultural machinery display.

Director Jayne Southall said:

"Plans are well advanced and it's great to see the interest on these early ticket sales. Most importantly at this stage, we are seeing excellent support from both exhibitors and sponsors.
"It's great to see local businesses supporting their local community by supporting the Show. Many come every year, and that's because it's also a valuable route to reach their customers."

Each year the Show is a big earner for the county of Lincolnshire and it is estimated that every £1 spent at the Show generates £20 in the local economy and the Show provides a major boost for local hotels and B&Bs, creating demand for 18,400 overnight stays locally.

Jayne Southall, who took over late last year as director of Lincolnshire Events Centre, the Showground's major year-round regional conferencing and outdoor events centre, added:

"I want to see further growth this year across sponsorship, trade exhibitors and overall attendance figures. The show is a major tourism attraction on the county calendar, but still has huge unexploited potential and I want to attract more interest from within and outside the county."