Grow with the Show

Grow with the Show


The Winner of the 2022 Grow With the Show Competition has been chosen!

Lincolnshire-based street food vendor, Season Street Food, has been revealed as this year’s winner of the Lincolnshire Showground's annual ‘Grow with the Show’ competition.

As well as securing a prime spot at the showground during the Lincolnshire Show event on 22 and 23 June, the company will receive a £250 cash prize, expert mentoring from Sparkhouse, a complimentary marketing session from Root Studio and point of sale material worth £300 from Ruddocks.

This year, the competition saw the highest number of entries in three years. Winner, Season Street Food owner, Jenny Salmon, set up the new business venture in April 2022. Specialising in producing artisan sandwiches, toasties and small plates for a feel-good lunch, the company only uses ingredients that are in season and locally sourced.

Jenny said: “Having dreamt about running a street food business for many years, and now requiring flexible working hours to better suit life with a young family, I decided that I wanted to bring delicious and exciting food to the people of Lincolnshire. The whole concept of the business is to raise awareness and improve access to the amazing produce and producers we have in the county and putting Lincolnshire's food scene on the map."

“During the event, I’ll be serving our seasonal, locally sourced menu out of our newly converted horse trailer, while also providing information on where our ingredients are sourced from so customers can support our producers where they can too. I have always been aware of seasonality and the effects food miles have on the taste quality of food, even doing my dissertation on consumer perceptions of locally sourced food, so getting involved in the education of this is something I'm really passionate about."

Along with winner, Season Street Food, the five finalists included Hannah’s Flowers, Stonedogs UK, Treats Sweets and Eats, and runner up Kookiwood. Kayleigh Andrews owner of Kookiwood upcycles vintage furniture and promotes a more sustainable way of living.

Grow with the Show is open to businesses under three years old and offers the winners the opportunity to host their own stand at the Lincolnshire Show – which this year, will be taking on a royal purple theme to celebrate the Queen’s Platinum Jubilee.

We’d like to say a massive thank you to all the applicants who showed so much passion for their businesses. A big thank you also goes to our sponsors from Sparkhouse, University of Lincoln Research and Enterprise, Ruddocks, Root Studio, for making this possible. We can’t wait to see you all in June

Thinking of applying next year?

Each year, we team up with the University of Lincoln to give a start-up business in Lincolnshire a chance to Grow with the Show. Any kind of talent is welcome whether you're a gardener, baker, potter or entertainer - the sky is the limit!

The winner receives a £250 cash prize, business mentoring from Sparkhouse, a complimentary digital marketing session from Root Studio and point of sale material to the value of £300 from Ruddocks. 

Plus, you'll receive a prime exhibitor space at the Lincolnshire Show, which with over 60,000 visitors each year is an incredible platform to show off your talents! We'll be on hand to support the vision for your stand and will also provide promotion for you and your business via our website, social media platforms and PR activity before and during the Show. 

The runner up will receive £100 plus two Society guest badges giving admission to the Lincolnshire Show and access to our exclusive ringside Members' area. 

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